Post by account_disabled on Mar 12, 2024 3:27:29 GMT
If you say you are the leader in your sector, that you have the best product or the best guarantees, I may believe you, but you are saying the same things your competitors are saying. You can praise your product, the quality of the materials, the ergonomics and design, the exclusive discount, the quantity of accessories, you can say that there are no risks or commitments, that it respects the environment, that it is made with artisanal care, which is reliable, beneficial, economical and safe. If you communicate this it means that your communication is all aimed at telling me that you are the best. When you compete with the communication of competing companies, the most natural thing for you is to compare yourself with others.
Claiming or trying to prove that you are the best isn't India Mobile Number Data wrong, it's just less effective. Trying to be the best is a necessary goal in building products and services, but it should not be used to publicly glorify yourself in promotions. Everyone says they are the best and this is why saying so is not effective. Get out of the loop of comparing who is the best, demonstrate that you are different. If you have noticed, when you recommend a product to a friend, unless you are both technicians in the sector, you do not display a list of technical characteristics, but tell how allowed you to solve a problem, how it made you feel and how easy it was to do so. Many large companies have gone beyond the definition of "best" in communication by combining it with these three additional communication techniques. A new category People don't buy the best product, they buy the experience and the possibility of feeling unique.
If this is true, the consequence, from a communication point of view, is the creation of a new category that unites people who do not want to belong to the mass of buyers of a particular product. You can belong to a product class in which you are the only one and therefore without competitors. An example of communication, the regenerating power of “ Absolue” by Lancome A sense of ownership Stop focusing on your product and show who your customers are. Tell how they solved their problems and how their life is better thanks to you.
Claiming or trying to prove that you are the best isn't India Mobile Number Data wrong, it's just less effective. Trying to be the best is a necessary goal in building products and services, but it should not be used to publicly glorify yourself in promotions. Everyone says they are the best and this is why saying so is not effective. Get out of the loop of comparing who is the best, demonstrate that you are different. If you have noticed, when you recommend a product to a friend, unless you are both technicians in the sector, you do not display a list of technical characteristics, but tell how allowed you to solve a problem, how it made you feel and how easy it was to do so. Many large companies have gone beyond the definition of "best" in communication by combining it with these three additional communication techniques. A new category People don't buy the best product, they buy the experience and the possibility of feeling unique.
If this is true, the consequence, from a communication point of view, is the creation of a new category that unites people who do not want to belong to the mass of buyers of a particular product. You can belong to a product class in which you are the only one and therefore without competitors. An example of communication, the regenerating power of “ Absolue” by Lancome A sense of ownership Stop focusing on your product and show who your customers are. Tell how they solved their problems and how their life is better thanks to you.